"The Hardest Working Presidential Candidate Logo"

This is a repost from Speak Up, who does a careful analysis of Obama's logo design. If you want to hear some good design talk click here.
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The New York Times , "Reading Tea Leaves and Campaign Logos"
Ward Sutton makes some observant design notes on everything from typeface to color to spacing.

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Hillary has one logo and a couple unappealing on-the-road photo montage banners for her website
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Obama is giving everyone their own logo. A clean, slightly misty, banner. I smell re-post and website decorating opportunities.

Each design tries to connect to the group it is representing, it does so with sensitivity and respect. Never undermine the power of typography. It speaks tons.

Speak up says:
"This kind of playful flexibility is typically reserved for the likes of MTV, VH1 or Nickelodeon and the breadth of this kind of brand architecture for global corporations with endless divisions." ouch!

I hope Obama will redesign the White House stationary and make it look more modern, but classy of course. Shoot, he should redeocrate the White House itself. Add some color, make it fun.

And if you must, you can put a 5 second video of his logo (it doesnt do much) on your ipod via
mo/de the masterminds behind the logo.

- Diana Jou